Top 5 Social Apps on Android in New Zealand: Q3 2025

In the third quarter of 2025, the performance of the top social apps on the Android platform in New Zealand showcased interesting trends. Here's a detailed look at the top five apps based on data from Sensor Tower.

Facebook experienced a steady performance in weekly revenue, peaking at approximately $6.4K in mid-September. The app's weekly downloads saw a notable increase towards the end of the quarter, reaching nearly 8.8K. Weekly active users remained robust, fluctuating around the 950K to 1M mark throughout the period.

TikTok - Videos, Shop & LIVE had a significant rise in weekly revenue, which climbed to over $106K by late September. Weekly downloads also saw an upward trend, growing from 4.6K to over 6.2K. Active users demonstrated a consistent pattern, hovering around 500K to 550K.

Threads maintained a stable pattern in weekly downloads, increasing gradually to 5.7K by the end of the quarter. Active users showed a slight decline from over 228K to about 196K towards the quarter's conclusion.

Instagram observed a modest increase in weekly revenue, reaching approximately $4.3K by late September. Downloads exhibited growth, with numbers rising to just over 5K. The app's active user base remained relatively stable, averaging around 460K to 480K.

Instagram Lite showed consistent growth in downloads, peaking at about 3.2K in late September. Active users saw a gradual increase, ending the quarter with approximately 6.6K users.

These insights highlight the dynamic nature of social media app performance in New Zealand, with each app showing unique trends in downloads, revenue, and user engagement. For more detailed insights, visit Sensor Tower.